How to get a trademark

Submitting for a trademark can shield your model. This easy information talks you thru submitting the paperwork, what it prices, and extra.

by Jane Haskins, Esq.
up to date July 21, 2021 · 5 min learn

How to get a trademark

Your model is an important a part of what you are promoting. Submitting a trademark is not a easy course of, however the safety it affords your model is price your effort and time.

To register a trademark with the U.S. Patent and Trademark Workplace (USPTO), you have to to fill out and submit a trademark utility.

You are able to do this on-line, utilizing the Trademark Digital Utility System (TEAS), a web-based trademark submitting service, or you may submit a paper utility. Earlier than the trademark utility course of, you need to begin with a trademark search and ensure your trademark is offered.

Your trademark utility might want to embrace the next info.

Proprietor of the Mark and Contact Data

If what you are promoting is a proper authorized entity similar to an organization or LLC, the identify of the proprietor is the enterprise identify. A person also can personal a trademark.

For contact info, you have to not less than a mailing handle, however you might also embrace an e mail handle, fax quantity, and different strategies of contact.

Kind of Mark

There are three sorts of mark codecs. You will need to select solely one of many following codecs:

  • Customary character format. Use this format to register phrases, letters or numbers, or combos thereof, with none explicit font or formatting. An ordinary character format trademark lets you use your trademark in any model or design.
  • Particular character format. Use this format in case your mark has a design ingredient or explicit stylized phrases, letters or numbers that you just need to shield. Examples would possibly embrace a brand, an emblem or phrases in a selected font, coloration or typeface, similar to Apple’s apple image or Coca-Cola’s distinctive typography that seems on their soda cans.
  • A sound mark. Examples embrace the three-note chime for NBC, the lion’s roar for MGM and Intel’s sequence used to indicate its Pentium processor.

A Drawing and Specimen

The trademark utility asks for a drawing of your mark and a specimen of your mark.


A drawing of your mark is a visible depiction of what your mark appears to be like like, by itself, with out the rest round it and with out it being connected to a product.

In case you are making use of for a trademark in commonplace character format, your drawing will encompass typed letters, numbers or punctuation.

In case you are making use of for a trademark in a particular character format, your drawing might be a .jpg file displaying the mark you need to register.


A specimen of your mark exhibits how you utilize the mark in connection together with your items or companies.

For instance, in case you promote t-shirts, you would possibly submit an image of your label connected to one among your shirts. In the event you present companies, you may ship a advertising and marketing brochure or promoting supplies containing your mark.

In the event you use a sound to model your merchandise, you could embrace a video clip, such because the roaring MGM lion, that accommodates solely your mark.

In case you are making use of for a trademark in a sound or movement video formation, it’s essential to submit the specimen as an digital file in one of many following codecs: .wav, .wmv, .wma, .mp3, .mpg, or .avi.

The specimen can’t exceed 5 MB in measurement for audio information or 30 MB for video clips as a result of the TEAS can’t accommodate bigger information.

Figuring out your items or companies

You will need to precisely determine the products or companies related together with your mark. In the event you make a mistake, you can not change or add further items or companies later.

You must solely determine items or companies for which you’re at present utilizing your mark, or for which you truly plan to make use of your mark within the close to future.

Your trademark utility should appropriately determine whether or not your mark is used for items or companies: “Items” are merchandise that you just promote, whereas “companies” are actions that you just carry out for different individuals.

Your utility should additionally describe the products or companies.

The USPTO’s Trademark Handbook of Acceptable Identification of Items and Providers accommodates descriptions of acceptable identifications.

If yow will discover an correct description of your good or service within the guide, it’s best to use it; in any other case you may describe your good or service in your individual phrases. You possibly can search the guide on the USPTO web site.

Trademark Submitting Foundation

You will need to select a submitting foundation from amongst 4 choices:

  • Use in Commerce (Part 1(a)). Use this submitting foundation if you’re already utilizing your mark “in commerce,” which means in reference to items or companies that you just provide throughout state traces or internationally. In the event you solely provide your items or companies inside one state, you may nonetheless file for any such trademark.
  • Intent to Use (Part 1(b)). Use this submitting foundation in case you plan to make use of your mark in commerce throughout the subsequent three or 4 years. You’ll need to start utilizing the trademark and supply a specimen earlier than it may be registered.
  • International utility exists for a similar items or companies (Part 44(d)). Use this submitting foundation if you’re registering a international utility for a similar trademark inside six (6) months of submitting the U.S. utility.
  • International registration exists for a similar items or companies (Part 44(e)). Utilizing this submitting foundation if a international registration for the mark already exists in an outlined treaty nation. If it does, it’s essential to present all of the related info within the U.S. utility, together with a duplicate of the international registration certificates.

Trademark Utility Charges

On the time of publication, the submitting charge for a trademark utility is $250–$750 per class of products and/or companies. The charge will not be refundable in case your utility is rejected and will change.

Test with the USPTO for the newest charges.

What Occurs After You File?

Your utility might be assigned to an inspecting legal professional, who will sometimes start reviewing it inside three months.

If the legal professional identifies points together with your utility, you could obtain an Workplace motion (a notification that there’s a drawback together with your utility), to which it’s essential to reply earlier than your utility can transfer ahead.

After any points recognized by the inspecting legal professional have been resolved, your mark might be revealed in The Trademark Official Gazette. That’s the weekly USPTO publication that lists newly revealed marks in addition to canceled and renewed registrations.

Throughout the utility course of, different trademark house owners might formally oppose your utility. If an organization feels your brand is just too just like their very own, for instance, they might oppose you.

This may sluggish up your registration course of, but it surely doesn’t imply your utility is routinely dismissed. If nobody opposes your registration, or if an opposition is unsuccessful, your mark will then be registered.

Relying on the particular circumstance of the trademark utility, it may possibly take anyplace from a number of months to a couple years for a registrant to reply to questions from the inspecting legal professional and acquire remaining approval and trademark registration,

How to get a trademark


Names have energy in enterprise.

Establishing possession of and rights to a enterprise identify is a vital step for companies that need to guarantee a reputation stays one-of-a-kind. Registering a trademark helps shield a reputation or model from mental property theft or misuse as a enterprise grows.

You can begin the trademarking course of on the U.S. Patent and Trademark Workplace’s web site. The applying will be accomplished pretty shortly, however all the course of could take a number of months.

Featured Companions

Varies By State & Bundle


On ZenBusiness’s Web site

Varies By State & Bundle


On Northwest’s Web site

Varies By State & Bundle

Inc Authority

On’s Web site

What Is a Trademark?

The U.S. Patent and Trademark Workplace (USPTO) defines a trademark as ”a phrase, phrase, image, and/or design that identifies and distinguishes the supply of the products of 1 social gathering from these of the others.” Emblems provide identify protections for companies and registering a trademark is the way in which to make sure these protections will be documented and enforced.

How you can Trademark Your Enterprise’s Identify

The trademark utility course of will be accomplished in 4 easy steps, however all the approval course of could take six or extra months. Charges related to the fundamental utility can run as little as $250, however whole out-of-pocket prices could also be a lot greater, particularly if the trademark is throughout a number of courses (extra on that later) and if a lawyer is concerned.

Though the trademark utility paperwork is comparatively simple, it’s vital to take your time and do your analysis. Making use of for a trademark doesn’t assure you’ll get one–trademark purposes undergo an intensive evaluation course of. Submitting charges are nonrefundable in case your utility is denied. Right here’s find out how to get began.

1. Resolve if You Want a Trademark

Use of a enterprise identify routinely offers some trademark safety, however normally provided that a enterprise can present documentation that it was the primary enterprise to make use of the identify within the particular trade (additionally referred to as a category.) These widespread regulation provisions usually solely prolong to the native geographic space wherein the identify is used. Moreover, submitting a federal trademark infringement go well with if somebody does steal or misuse a reputation turns into attainable provided that a enterprise has registered a trademark.

Registering a trademark entitles the proprietor to unique rights to make use of the identify in reference to the category of products or companies for which the identify is registered, and and makes it clear who the proprietor of the identify truly is—all on a nationwide stage. Trademark registration additionally makes it simpler to use for trademark registration in different nations and entitles you to file a lawsuit in federal courtroom to implement your trademark. As soon as moreover despatched to the U.S. Customs and Border Safety database, a trademark also can forestall infringing items from being imported into the US. Use of the ® image subsequent to a reputation can be enabled by registration of a trademark.

2. Seek for Present Emblems

Use TESS, the patent workplace’s Trademark Digital Search System, to search out present logos of comparable nature to a desired identify or mark. This ought to be executed earlier than making use of for a trademark, as a result of the USPTO won’t register your trademark whether it is prone to be confused with an present trademark.

We suggest looking out not solely the precise identify however any variations and related names, as any present similarity will doubtless end in an utility rejection. As an illustration, “Banana Airplane Rental” and “Banana’s Airplane Leasing” are related names that will not present up on the identical search however would possibly result in an utility rejection.

3. Put together an Utility

An utility requires a major quantity of effort to arrange, so making certain that the appliance is as full as attainable is nearly as vital as verifying {that a} identify or slogan will not be already taken.

Getting ready an utility requires the next info:

Identify, handle and private particulars of the entity submitting for the trademark. This can be a person or a enterprise.(Observe: People and companies who’re primarily based exterior of the US might want to rent a lawyer to finish this course of.)

• The identify (aka a “commonplace character mark”) you want to shield. It’s also possible to register a reputation as proven in a selected coloration, model or font (a “particular kind mark”), however in case you go this route your trademark will solely shield that individual depiction of your identify.

• Product(s) or service(s) the identify will cowl. You’ll want to explain your product and repair and in addition determine the category it falls into. You possibly can register your trademark in multiple class, however you’ll pay further charges. Search the USPTO’s Trademark ID guide on-line to search out your class. If there’s an correct description of your services or products within the “description” column of your search outcomes, copy that description verbatim; in any other case you’ll have to write down your individual description. The idea for submitting: both “in commerce” or “intend to make use of” relying on whether or not or not the mark is already in use. If the premise for submitting is “in commerce” (already in use) you’ll want proof similar to a product label. If the premise for submitting is “intend to make use of” your proof of eventual use will be offered later.

Acceptable funds primarily based on the submitting standing and variety of courses being registered. Purposes will must be dated and signed.

4. File the Utility

There are two submitting choices out there with the Trademark Digital Utility System (TEAS): TEAS Customary and TEAS Plus. TEAS Plus affords a extra reasonably priced submitting choice, however not everyone seems to be eligible. To make use of TEAS Plus, it’s essential to use a typical description from the Trademark ID guide on your good or service. In the event you write your individual description, it’s essential to use the usual TEAS utility.

As soon as filed, candidates ought to obtain a submitting receipt with a serial quantity that may later be used to reference the appliance. Submitting an utility with the USPTO sends the appliance to a authorities patent legal professional for evaluation. After evaluation by a USPTO patent legal professional, the applicant could obtain a letter (referred to as an “workplace motion”) if issues are famous. Usually, an applicant could have six months to reply to any points or issues or the appliance submitting will expire.

If the appliance is accepted, the USPTO will publish the trademark in a web-based journal to present anybody else on the market a possibility to oppose it. This may take about three months. If there’s no opposition, your trademark might be registered. In case your mark is opposed, hiring a trademark lawyer to defend the trademark and proceed could also be needed.

You’ve created a novel, eye-catching, memorable identify and model for what you are promoting, services. There’s only one drawback: proper now, anybody else can use that identify too, and also you don’t need your inspiration and energy to go to waste. You might want to shield your identify and model, and which means getting and submitting a registered trademark.

We’ll stroll you thru all the pieces it’s good to do to collect the proper info, fill within the right types, file your trademark and have it granted. Emblems are solely relevant within the nations the place you register them. The data right here is predicated on submitting a trademark within the U.S. with the US Patent and Trademark Workplace (USPTO).

Resolve If You Have to File a Trademark within the First Place

The time period “trademark” is commonly used as a catch-all phrase for the assorted methods of defending what you are promoting’s mental property. In actuality, logos are very particular in what they do and don’t enable. Earlier than deciding if it’s good to file a trademark utility, it’s price understanding the kind of safety you want.

Forms of Mental Property Safety:

  • Trademark — Protects the model names and logos you utilize for what you are promoting, services. For instance, the brand and model tagline on the “Sensible Blue Widgets” line of gizmos.
  • Patent — Protects an invention. For instance, the manufacturing design of the unique blue widget.
  • Copyright — Protects an inventive or literary piece of labor. For instance, the images of the unique blue widget that you just use in your web site.
  • Enterprise identify registration — Protects the identify of what you are promoting within the state you kind the enterprise, assuming you’re creating an LLC or company. For instance, you arrange an LLC referred to as “Blue Widget Manufacturing LLC” in Delaware.

Perceive What a Trademark Protects

Getting a registered trademark means you could have the unique proper to make use of particular phrases, phrases and logos to determine what you are promoting, services. If one other enterprise or particular person copies one thing you could have trademarked, you may take authorized motion in opposition to them to forestall their utilization.

Emblems solely apply to textual content or logos which might be used for business functions. For instance, you may trademark the identify of a product or enterprise, however not one thing that doesn’t generate business worth or revenue.

Notice the Significance of a Distinctive Trademark

You possibly can’t trademark widespread, generic or descriptive names. For instance, it’s most unlikely you’d get a trademark for “Sweeping Broom” as that’s merely descriptive. As an alternative, a trademark must be distinctive and distinctive.

In case your trademark isn’t distinctive, it’s prone to be rejected, as there could also be confusion with the trademark you need to register and an present trademark. This confusion can occur if one other trademark already exists that’s just like yours and they’re used for related items and companies.

If you file for a trademark, you have to to specify the sorts of services or products you’ll use the trademark on, and the USPTO will resolve if the trademark is each distinctive and non-confusable.

Choose the Trademark You Need to Register

You possibly can solely trademark a particular, distinctive phrase, phrase or brand. Not each trademark is registrable, and never each trademark is legally protectable. The USPTO recommends that:

“Earlier than submitting a trademark/service mark utility, it’s best to think about:

  • Whether or not the mark you need to register is registrable, and
  • How troublesome it will likely be to guard your mark primarily based on the energy of the mark chosen.”

If you’re deciding on and defining your trademark, you’ll want to concentrate to:

  • The format of the trademark, which might be a typical character mark, a stylized mark, a design mark or a sound mark.
  • The products and companies that may use the trademark, as this will have an effect on whether or not you’ll be granted the mark.
  • Your “submitting foundation” — whether or not you’re already utilizing the trademark for business functions, whether or not you propose to make use of the trademark, whether or not you’re already utilizing the trademark elsewhere on the planet and whether or not you could have precedence as a consequence of a international utility.

Search the Trademark Database to See If the Mark You Need Is Already in Use

A trademark must be distinctive within the context the place it’s used, so it’s vital to grasp if an identical trademark for associated items and companies already exists. The USPTO has a searchable database referred to as the Trademark Digital Search System (TESS) that you should use to see in case your trademark or an identical one is already in use.

Seek for your deliberate trademark and shut variants to see if there’s something already registered. If there’s, it’s attainable your trademark could also be denied.

Collect the Data You Want and Apply for a Trademark

The USPTO lets you apply for a trademark on-line, and you have to to pay a charge for processing the appliance. This charge is payable whether or not your trademark submitting is profitable or not. The USPTO offers some wonderful assets on what you have to to offer.

When you’ve utilized, you may monitor the standing of your trademark by means of the Trademark Standing and Doc Retrieval (TSDR) system.

Have Your Trademark Granted or Denied by the USPTO

When you’ve been by means of the trademark course of, the USPTO will resolve whether or not to grant you the trademark. Throughout or after this course of, there could also be objections to your use of the trademark, and you could be requested to offer additional info.

Assuming you may overcome any objections raised by the USPTO or others, you’ll be granted the trademark.

Preserve Your Trademark

As soon as the trademark is granted, you have to to file periodic upkeep paperwork to proceed holding the trademark.

Do You Need Assist Getting a Trademark?

Discovering out if a trademark is offered, gathering all the knowledge collectively and submitting with the USPTO could be a troublesome and sophisticated course of. We might help. Our Trademark Identify Search and Registration service offers:

A trademark is an indication able to distinguishing the products or companies of 1 enterprise from these of different enterprises. Emblems are protected by mental property rights.

On the nationwide/regional stage, trademark safety will be obtained by means of registration, by submitting an utility for registration with the nationwide/regional trademark workplace and paying the required charges. On the worldwide stage, you could have two choices: both you may file a trademark utility with the trademark workplace of every nation wherein you’re looking for safety, or you should use WIPO’s Madrid System.

In precept, a trademark registration will confer an unique proper to the usage of the registered trademark. This means that the trademark will be solely utilized by its proprietor, or licensed to a different social gathering to be used in return for cost. Registration offers authorized certainty and reinforces the place of the proper holder, for instance, in case of litigation.

The time period of trademark registration can differ, however is normally ten years. It may be renewed indefinitely on cost of further charges. Trademark rights are non-public rights and safety is enforced by means of courtroom orders.

A phrase or a mix of phrases, letters, and numerals can completely represent a trademark. However logos may additionally encompass drawings, symbols, three-dimensional options similar to the form and packaging of products, non-visible indicators similar to sounds or fragrances, or coloration shades used as distinguishing options – the probabilities are virtually limitless.

How to get a trademark Learn the case examine in regards to the NODOKA trademark (Photograph: NODOKA)

Trademark matters and points

From a visit to the shopping center to an hour in entrance of the TV, we encounter logos at each flip. They’re an indispensable instrument in at the moment’s enterprise world.

How to get a trademark (Photograph:


Emblems, together with service marks, are notably vital within the globalized tourism sector and are key to its additional growth.

How to get a trademark (Photograph: tanman)

Advertising and marketing synergies

A profitable advertising and marketing effort is dependent upon trademark legal professionals and entrepreneurs being on the identical web page.

How to get a trademark (Photograph:

Comparable/an identical logos

The place related/an identical logos exist, coexistence agreements could be a mutually-beneficial resolution to the issue.

Trademark regulation, treaties and paperwork

The treaties WIPO administers, along with nationwide and regional legal guidelines, make up the worldwide authorized framework for logos.

Trademark-related treaties administered by WIPO

Joint suggestions

These Joint Suggestions reply to tendencies and developments in worldwide trademark regulation:

  • Safety of Effectively-Identified Marks
  • Trademark Licenses
  • Safety of Marks, and Different Industrial Property Rights in Indicators, on the Web

Reference paperwork

  • Trademark Regulation and Follow – Abstract of replies to questionnaire
  • Illustration of Non-Conventional Marks & Areas of Convergence
  • Trademark Opposition Procedures – Areas of Convergence
  • Grounds for Refusal of all Forms of Marks
  • Technical and Procedural Elements Regarding the Registration of Certification and Collective Marks
  • The Safety of Nation Names In opposition to Registration and Use as Emblems

IP legal guidelines and treaties (WIPO Lex)

The WIPO Lex database is a complete search instrument that lets you search worldwide treaties and nationwide legal guidelines on mental property.

Standing Committee (SCT)

The Standing Committee on the Regulation of Emblems, Industrial Designs and Geographical Indications (SCT) is the discussion board the place WIPO’s member states talk about coverage and authorized points regarding the worldwide growth of trademark regulation and requirements.

Newest conferences

How to get a trademarkExtra SCT pictures on Flickr. (Photograph: WIPO)

Registering logos

The Madrid System — Worldwide trademark registration made straightforward

The Madrid system for the worldwide registration of logos offers a single process for the registration of a mark in a number of territories. In a nutshell, you profit from one utility, in one language, paid in one forex.

Looking logos and different indicators

World Model Database

Our World Model Database offers easy accessibility to over 28 million information from a number of worldwide and nationwide sources, together with marks registered by means of WIPO’s Madrid System. Use the database to seek for logos, appellations of origin and official emblems.

Good Classification — Streamlining searches

The Good Classification is a global system used to categorise items and companies for the needs of the registration of marks.

Associated companies

How to get a trademark (Photograph: Peters)

The Lisbon System for geographically-unique merchandise

From Champagne to Habanos cigars, the distinctive geographical traits of a product will be key for branding. The Lisbon System for the worldwide registration of appellations of origin protects such merchandise by means of a single registration.

How to get a trademark (Photograph:

Article 6ter and state emblems

Article 6ter is used to guard armorial bearings, flags and different state emblems of the states social gathering to the Paris Conference.

How to get a trademark (Photograph:

Different Dispute Decision

The WIPO Arbitration and Mediation Middle offers trademark house owners with environment friendly worldwide mechanisms to take care of disputes over Web domains similar to their trademark rights.

You can’t register a trademark at no cost. Nonetheless, you may set up one thing referred to as a “widespread regulation trademark” at no cost, just by opening for enterprise. The advantage of counting on widespread regulation trademark rights is that it is free, and also you needn’t do any particular work filling out types, and so on.

This info was offered by our founding legal professional, Xavier Morales, Esq.


Are you able to formally trademark a reputation at no cost? No.
Are you able to get some of the protections of getting a trademark at no cost? Sure.

Desk of Contents

  • Can I trademark a reputation at no cost?
  • Extra Widespread Trademark Questions
    • In regards to the Creator
    • Xavier Morales, Esq.

    Limitations of a Free, “Widespread Regulation” Trademark

    The largest limitation to utilizing a standard regulation trademark as your solely stage safety is the geographic restrict. As I defined on this article, a free/widespread regulation trademark solely applies on your geographic space:

    Take the case of Burger King in Mattoon, Illinois. The house owners established a standard regulation trademark for the BURGER KING mark earlier than the nationwide (now world) chain appeared. However as a result of the house owners didn’t file for a federal trademark, they’d rights solely of their native space. The worldwide “BURGER KING” model can’t enter Mattoon, Illinois, due to the established native trademark. However there’s little else the unique Burger King house owners can do. (Learn extra)

    Registering a Mark

    With the intention to register a trademark, it’s essential to at pay a nonrefundable authorities submitting charge to the US Patent and Trademark Workplace (USPTO). Though the USPTO does present the required types to use for a trademark on their web site, it’s a difficult course of with quite a few pitfalls that might forestall an utility from being accepted.

    A trademark legal professional will search USPTO databases in addition to unregistered “widespread regulation” logos that might impede your means to register your identify. Attorneys also can decide probably the most appropriate method to describe your services or products, in addition to the suitable courses and classes to register your trademark beneath.

    How A lot Does Trademark Registration Price?

    So, in case you’re not fairly comfy counting on widespread regulation trademark rights, how a lot will it price to trademark a reputation? This is a easy breakdown: